Lamborghini CEO says Urus headed to productionFiled under: Performance, SUV, Lamborghini, Luxury, Off-Road
It's only a matter of time before
Lamborghini is cleared to start producing the
Urus sport utility vehicle, and, according to CEO Stephan Winkelmann, that time is expected to be soon,
The Detroit News reports.
"We're going low profile now," Winkelmann says. "I can't tell you much on details now, but when we get close to the launch, we will have more." The CEO reportedly
said earlier this year that the Urus would start production in 2017, which was backed up by earlier statements made by parent company Audi's CEO, Rupert Stadler, who told
Autocar, "Lamborghini has to do it. Because of the need to dovetail into production cycles, we should see the Urus in 2017."
Lamborghini
delayed production of the Urus a year ago due to Europe's economic climate while continuing to develop the SUV. But since then China, one of Lamborghini's largest emerging markets, has exhibited a slowdown of high-end luxury item purchases. Winkelmann now reportedly says the biggest opportunities are in "Japan, the Middle East and especially the US."
Lamborghini CEO says Urus headed to production originally appeared on Autoblog on Wed, 25 Sep 2013 18:59:00 EST. Please see our terms for use of feeds.
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Lamborghini CEO says Urus headed to production
