Honestly I've wanted glass lenses for a long time and would do most anything to acquire them! But $900 is not gonna happen ever! I've looked into having several different companies make these, and have received the same answer as you, 15-20k for molds. If I had that cash around it would be a no brainer at that cost, as that means at $900 you only need to sell about 20 or so sets, sense the per piece cost is so minimal, it's almost not even worth accounting for. My goal was to keep it around the $400 mark which can be done but puts you in a position to possibly be stuck with product so the reward may never be there. Just my .02ΒΆ
I do believe that selling them at $400 - $500 a set might be profitable over time however the question is how much time would it take to break even and make money on them vs. if that money was invested into something else. At $500 a set, my calculations would place the break even mark around 60 sets of lenses and this doesn't account for my time and other expenses like packaging materials. Any taxes, shipping costs and insurance would be additional cost for the buyer and this could turn a $500 set of lenses into a $600 - $650 set of lenses once out the door.
Prior to the recession I invested in a similar project for a different model of car and the break even point was supposed to be 18 months for that project. After five years of pushing parts up hill, I finally broke even and that project is now netting a small profit.
I might still be willing to take this project on and try to reach the $500 mark, but with this comes the risk of saturating the market with lenses and running out of buyers before I reach a profit mark. Also whenever you begin selling something for $500, you are expected to always sell it for $500 and anyone with a real Lambo would expect these for the same price as what the replica guys are buying them for. One option is to take deposits for pre-sales and lock in orders at that price and set a higher price for after the pre-sale. The pre-sale deposits can offset the out of pocket investment for the molds but does involve a risk if the project goes off the rails and money has to be refunded. Pre-sales also dilutes the buyer market and can kill any future margins.
The other option is to raise the price of the parts and moving it from $500 to $600 reduces the risk from 60 sets to break even down to around 50 sets.
One of the intentions of this thread is to figure out what an acceptable price point is and use that as a basis to determine the feasibility of taking it to the next step. I really want to make this project happen but I'll only do it if the parts are of equal to better quality than the originals and I make profit for my time and investment.
Keep the feedback coming guys!
Thanks,
Chris